● 設計服務:農會品牌整合 / 品牌視覺規劃 / 攝影服務 / 包裝設計及印刷監印

六甲農會_品牌整合

臺灣農會總計約301間,農會下轄的產品琳瑯滿目,品牌眾多且雜亂,幾乎沒有一間農會將商品放一起是協調統一且美觀的。本案在於解決六甲農會面臨的同樣問題。
臺南是歷史最悠久的糧倉米鄉,農事仍感念於日治時期的嘉南大圳修建;為保有歷史與日本時期的記憶,本次設計不讓品牌視覺僅僅存舊的感覺,而能帶有臺日混合的新式風格與氣息。我們選用粿印版畫的味道來凸顯臺南米食的文化,並以米粒編織成日式花圖騰,輔以熱騰騰的米飯外形鏤空,來滿足臺灣消費者喜見食物本身的樣子,讓他們可以去判斷新鮮與否;透過了解每號品牌米(越光米、烏山頭米、赤山米)的市場、對象、價格以及過去到未來的期待,輔以手寫品牌名及色彩規範,重新養成消費者購買的記憶與習慣。
添一碗飯選一些料,喚起你的記憶;那照片裡的大米,就是曾在你生活中常出現的樣子。

There are about 301 Farmers’ Associations in Taiwan. The products are dazzling, abut the brands are numerous and messy. No one can put these products together consistency、systematically and beautifully. This case is to solve the same problemsfaced by the Liu Jia District Farmer’s Association.

Tainan is the granary rice town with the longest history. Farming still remembers the construction of the Chianan Channel during the Japanese occupation. In order to preserve the historical memory of the Japanese period, this design does not let the brand’s vision only retain the old feeling, but can have a mix of Taiwanese and Japanese new styles.We choice the style of Rice Cake Mold engraving to highlight the culture of rice in Tainan , and weave rice grains into Japanese flower pattern. It is supplemented by the hollowed-out shape of hot rice to satisfy Taiwanese consumers who like to see the food itself and judge whether it is fresh or not.By understanding the market, target, price and expectations of each brand of rice (Koshihikari, Wushantou, Chishan rice), and supplemented by handwritten brand names and color plans, consumers can re-cultivate the memory and habit of purchasing.

Add a bowl of rice and choose ingredients to evoke your memory; the ricein the photo are what they used to appear in your life.

Branding

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