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林韻茶園_新品牌建立

林韻茶園,源自千大製茶,以阿里山為根,源自太興茶區,以傳承三代的製茶技藝作為媒介,將故鄉的園林凝結為茶的香韻。年輕老闆回鄉製茶並為打響太興村茶區而創立了品牌。

位置於阿里山後方的太興茶區有好茶卻無知名度,或許因為要進入山裡得經過36彎的折騰而人跡罕至。為強調茶區的秘境深處與環境美好,將山與谷、彎與路表現於茶葉禮盒之中,燙上隱約的36彎山路,讓收到茶禮盒的朋友能夠喜愛這是來自遠方深山的林韻茶園。

茶禮盒講究功能與環保,我們僅僅使用一張內襯紙張,利用摺痕與撕線,可以將所設計的罐裝、大小包裝、鋁箔裸裝等兼容地搭配出6種以上的組合裝配。
為推廣年輕人市場與喝茶,設計上運用了一個視覺巧思,以五種級別(無、輕、中、種、全)來標記烘培與發酵,靜心品嚐便能漸漸懂點品茶。

Teascent Valley comes from the tea area of Taixing Village in Alishan. The tea-making skills handed down from three generations have condensed the forest atmosphere into the fragrance of tea. Young people return to their hometowns to make tea and build a brand for the Taixing Tea District.

Located in the Taixing tea District behind Alishan, there are good teas, but they are not very famous. Maybe it’s not easy to get in because of the tossing of 36 turns into the Village.In order to emphasize the secret and beautiful environment of the tea area, the gift box is represented by mountains, valleys, bends and roads, and 36 detours are ironed. Let friends who receive gifts fall in love with Teascent Valley in the distant mountains.

Tea gift boxes focus on functionality and environmental protection. We use only one liner, and use creases and tear lines to match cans, size packs, and bare foil packs to more than 6 combinations.

In order to promote the youth market and tea drinking, the design cleverly uses five levels of no, light, medium, seed, and full to indicate roasting and fermentation. You can gradually learn about tea tasting.

Branding

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