●設計服務：包裝設計服務

高健食品科技有限公司

人氣飲_輕、氣、暢
本產品以現代女性為主要目標族群，從外觀設計、口味選擇到使用便利性，全面貼近女性日常需求。包裝採用柔和色系與清新感設計，展現優雅、純淨的品牌形象，提升女性消費者好感。產品本身主打健康、低熱量、富含膳食纖維與植物成分，滿足愛美、重視體態管理與營養的女性需求。

軟包袋設計，方便攜帶與飲用，適合通勤、運動、工作等多元生活場景。以「輕盈飲」、「愉悅飲」等產品命名，傳遞身心舒暢的生活概念。提案至萊爾富全臺鋪貨，精準鎖定便利生活通路，貼近女性日常消費習慣，打造話題性與回購率兼具的市場亮點。

This product is designed with modern women as the primary target audience, addressing their daily needs through thoughtful packaging design, flavor selection, and user convenience. The packaging features soft color tones and a fresh aesthetic to convey an elegant and pure brand image, enhancing appeal among female consumers.

The product emphasizes health, low calories, dietary fiber, and plant-based ingredients—meeting the needs of women who care about beauty, nutrition, and body management. Its flexible pouch design offers portability and ease of use, making it ideal for commuting, workouts, and busy lifestyles. Product names like “Light Drink” and “Joyful Drink” reflect a concept of physical and mental well-being. We propose full distribution through Hi-Life convenience stores across Taiwan, strategically aligning with women’s daily shopping habits and creating a market highlight that combines trend appeal with strong repurchase potential.